Small Business Saturday serves as a necessary reminder of the importance of supporting the small businesses in your community. Check out the video above for a quick word of appreciation from our founder and CEO, Adam Daines, for small businesses everywhere. 

What started as a campaign by American Express in 2010 evolved into a nationwide phenomenon. In 2021, spending at independent retailers and restaurants hit $23.3 billion on Small Business Saturday. 

Small Business Saturday provides small businesses with a brief but potent opportunity to take on their bigger competitors during the busiest time of year. It’s a true testament to the impact communities can have when they band together in support of one another. 

ADDA seeks to provide that kind of support to companies like this year-round. With our HR, recruiting, payroll, benefits, and employee relations services, small businesses get to enjoy the same level of back-office support as the big guys. And they get it at a fraction of the cost. What could your business achieve with experts handling all of that work while you focus on what you do best? This Small Business Saturday, we wanted to share our appreciation for small businesses everywhere. Your job is a difficult one, but your passion and work ethic deliver something that’s uniquely yours. What a gift it is to share that with your communities! Thank you for all that you do. We hope your Small Business Saturday is a busy one.